Zinn® Guest PostsGuides
Guest post site metrics explained
What Trust Flow, Citation Flow, Topical Trust Flow and referring domains measure on guest post and link listings, where the numbers come from, and how to read them together.
- Trust Flow estimates how trustworthy the sites linking to a domain are. Higher is better.
- Citation Flow estimates how much link equity a domain has, regardless of quality. A Citation Flow far above Trust Flow can mean many low-quality links.
- Topical Trust Flow shows which topics a domain's trust comes from — check it matches your niche.
- Referring domains counts the distinct sites linking to the domain.
- On this marketplace these are measured from Majestic by the marketplace itself, not entered by the seller.
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