---
title: "What is a guest post? — Zinn® Guest Posts"
description: "A guest post is an article written for and published on someone else's website, usually with a link back to the author's site. What it is for, what it is not, and what to check before buying one."
url: "https://zinnguestposts.com/kb/what-is-a-guest-post"
lang: "en"
dir: "ltr"
---

Guides

# What is a guest post?

A guest post is an article written for and published on someone else's website, usually with a link back to the author's site. What it is for, what it is not, and what to check before buying one.

![Guest posts, PBN links and SEO in one place](https://zinnguestposts.com/shots/en/links.webp)

## The short answer

A guest post is an article published on a site you do not own, credited to you or your business, normally with a link to your site. It puts your name in front of that site's readers and gives search engines a link from a relevant page.

## What makes one worth buying

Relevance first: a site in your niche with real readers. Then evidence the site is trusted — measured Trust Flow and referring domains rather than a seller's claim — and a clear statement of whether the link is marked sponsored.

## What to avoid

Sites that publish anything for anyone, articles that will be removed after a month, and links that break the publishing site's own rules. Search engines expect paid links to be marked as such, so ask how the listing handles that.

[Browse the whole marketplace](https://zinndigital.com/marketplace)

[How much does a guest post cost?](https://zinnguestposts.com/kb/how-much-does-a-guest-post-cost)

## Host the sites you sell placements on

Publishers selling guest posts need sites that stay fast and online. Zinn Digital® hosting runs on our own servers with a CDN, DNS, TLS and daily backups included — and footprint-free hosting for networks of sites.

[See hosting plans](https://zinndigital.com/hosting)